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Equip Your Board for Campaign Success
Capital campaigns open up exciting possibilities for nonprofits. They also bring plenty of questions and misconceptions. Who leads the effort? What will board members be expected to do? How much should board members give? These are questions I hear often. Clarifying the board’s role early helps everyone move forward with greater confidence. First, what is a capital campaign? A capital campaign is a focused, time-bound fundraising effort to support a major organizational prior

Kristin Raack
Oct 272 min read


Reframing 🔄 How We Approach Challenges
Reframing the Problem: Start With What’s Strong Scarcity mindset and deficit-based problem-solving run rampant in our society. When a challenge comes up at your nonprofit, you might hear someone ask: “What’s going wrong?” “Why isn’t this working?” “What are we missing?” “Who or what is causing the problem?” “How do we fix it?” To survive, humans have always needed to notice trouble and address it, but this explicit process of viewing challenges as inherent deficits to be dia

Kristin Raack
Sep 83 min read


When the Path Isn’t Clear 🧭 A Better Way to Make Tough Decisions
Hard decisions are not unique to nonprofits, and they are not unique to uncertain times. Whether your organization is thriving or strained, you will likely face moments when you need to decide what to keep, what to change, and what to let go. For nonprofits, the challenge is that decisions cannot be made on finances alone. Every program has a dual bottom line: mission impact and financial sustainability. The Dual Bottom-Line Matrix (created by Jeanne Bell and Steve Zimmerman)

Kristin Raack
Aug 112 min read


A Decade of Impact
I started AltruNext back in 2008. For years, it was just me: one person, partnering with nonprofits to advance the greater good. Ten years ago, that changed. AltruNext grew from a solo practice into something bigger, and my husband, Don, left his job to build it with me. It was a leap of faith for both of us. Two parents, young kids, and the very real uncertainty that comes with betting on your own business. Ten years in, I can tell you it hasn't always been easy, but it rema

Kristin Raack
Jun 93 min read


A Seasonal Way to Think About Nonprofit Growth
This time of year, gardeners are eagerly watching to see what emerges. Some plants seem to burst to life overnight, while others take their time. I’m not great at keeping plants alive, but I’ve been trying to add pollinator-friendly perennials to our yard over the last few years. The problem is that they seem pitiful in that first year. I water them, I hope, and I wait. But I’m not even sure they’re alive. I found out there’s a gardening axiom for that: the first year it slee

Kristin Raack
May 262 min read


10 Key Insights from Fundraising Leaders Across the Sector
Sometimes we all need a reset—a chance to step away from the daily grind and reconnect with the reasons we do this work. I had the pleasure of doing just that last week while attending the largest fundraising conference in the world: AFP ICON. You deserve to benefit from the energy and insights I brought back, so here are 10 takeaways for you: Call one donor every single day. Developing that simple habit is one of the easiest ways to strengthen authentic relationships and imp

Kristin Raack
May 52 min read


The Power of Curiosity
Have you seen NPR’s brilliant new marketing campaign ? It “defend[s] the right to be curious.” I’m absolutely smitten . As NPR’s Chief Marketing Officer, Mishka Pitter-Armand, put it, "Curiosity is the fuel of a functioning democracy." It’s also essential for thriving, creative nonprofits. Get Curious About Curiosity Curiosity can be intrinsic or externally motivated. It can focus on intellectual topics or interpersonal issues. Regardless of its particularities, the ben

Kristin Raack
Mar 102 min read


Coaching that Works
We’ve all been there. You’re coaching a new hire, a volunteer, or a team member on a specific task, and it’s just not landing. You’ve explained the process, shared resources, and even offered support—yet two weeks later, the task is still undone. What’s the disconnect? I realized the problem wasn’t in what I was explaining, but how I was coaching. I could outline steps and cheer people on, but that’s not the same as effective coaching. True coaching requires understanding wh

Kristin Raack
Feb 102 min read


The Tables are Turned: The Coach Becomes the Student
I’ve been a fundraising consultant now for 17 years, and a frontline fundraiser for years before that. So, much of my career has focused on helping organizations raise the resources they need to achieve their missions. I love guiding nonprofit leaders through the art and science of making the ask—coaching teams through major gift best practices, building donor strategies, and creating fundraising materials. But recently, the tables turned. I found myself on the other side—no
Kristin Raack
Oct 23, 20253 min read


Unmasking the Superpowers on Your Board
It’s officially summertime—hello high humidity, long days, family vacations, frozen treats, and, of course, a fresh wave of superhero...

Kristin Raack
Jul 17, 20252 min read


Choose Your Own Metaphor: Finding Your Symbol of Strength
Oh, how I loved “choose your own adventure” books when I was growing up! And, of course, as an overachiever and avid reader, I made sure...

Kristin Raack
Jun 19, 20253 min read


Resilience: The Power to Weather Life's Storms
“I wish it need not have happened in my time,” Frodo says. “So do I,” says Gandalf, “and so do all who live to see such times. But that...

Kristin Raack
Feb 20, 20254 min read


Walking the Line: Balancing Optimism and Pragmatism
As a nonprofit leader, you’re in the business of hope. You take care of the vulnerable. You provide food, shelter, education, health...

Kristin Raack
Jan 16, 20252 min read


The Courage to Dream Big
A nonprofit client recently shared with me about their inspiring and audacious vision for the future. To bring this dream to life, the...

Kristin Raack
Dec 19, 20242 min read


Restoring Trust, One Drop at a Time
“Trust is built in drops and lost in buckets.” Kevin Plank, Founder of Under Armour ® Declining Trust Distrust is rampant. The country...

Kristin Raack
Nov 21, 20242 min read


Going for the Gold in Nonprofit Communications
Goosebumps. Misty eyes. If you see a Paralympic montage or hear an Olympic athlete's childhood story, you might get a little choked up....

Kristin Raack
Aug 16, 20242 min read


The Superpower Every Nonprofit Needs: Listening
You are a superhero! Whether you’re a nonprofit professional or a dedicated volunteer, you show up to do the hard work of changing the...

Kristin Raack
Jun 18, 20242 min read


Which Comes First: Major Gifts Program or Capital Campaign?
Most organizations assume that a strong major gifts program is a prerequisite for a capital campaign. After all… how can you meet your...

Kristin Raack
May 16, 20242 min read


Weed or Flower? Fresh HR Perspective for Nonprofits
Meteorological spring is here… even if the temperatures where you live suggest otherwise. Perhaps, like me, you’ve looked in your yard...

Kristin Raack
Apr 18, 20242 min read


Bob Dylan, Gestalt, and the Difficulty of Change
At some point, you’ve probably lamented the constant nature of change: volatile markets, evolving global conflicts, the aging process,...

Kristin Raack
Mar 21, 20242 min read
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