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A Decade of Impact
I started AltruNext back in 2008. For years, it was just me: one person, partnering with nonprofits to advance the greater good. Ten years ago, that changed. AltruNext grew from a solo practice into something bigger, and my husband, Don, left his job to build it with me. It was a leap of faith for both of us. Two parents, young kids, and the very real uncertainty that comes with betting on your own business. Ten years in, I can tell you it hasn't always been easy, but it rema

Kristin Raack
3 days ago


A Seasonal Way to Think About Nonprofit Growth
This time of year, gardeners are eagerly watching to see what emerges. Some plants seem to burst to life overnight, while others take their time. I’m not great at keeping plants alive, but I’ve been trying to add pollinator-friendly perennials to our yard over the last few years. The problem is that they seem pitiful in that first year. I water them, I hope, and I wait. But I’m not even sure they’re alive. I found out there’s a gardening axiom for that: the first year it slee

Kristin Raack
May 26


The Power of Curiosity
Have you seen NPR’s brilliant new marketing campaign ? It “defend[s] the right to be curious.” I’m absolutely smitten . As NPR’s Chief Marketing Officer, Mishka Pitter-Armand, put it, "Curiosity is the fuel of a functioning democracy." It’s also essential for thriving, creative nonprofits. Get Curious About Curiosity Curiosity can be intrinsic or externally motivated. It can focus on intellectual topics or interpersonal issues. Regardless of its particularities, the ben

Kristin Raack
Mar 10


Coaching that Works
We’ve all been there. You’re coaching a new hire, a volunteer, or a team member on a specific task, and it’s just not landing. You’ve explained the process, shared resources, and even offered support—yet two weeks later, the task is still undone. What’s the disconnect? I realized the problem wasn’t in what I was explaining, but how I was coaching. I could outline steps and cheer people on, but that’s not the same as effective coaching. True coaching requires understanding wh

Kristin Raack
Feb 10


Unmasking the Superpowers on Your Board
It’s officially summertime—hello high humidity, long days, family vacations, frozen treats, and, of course, a fresh wave of superhero...

Kristin Raack
Jul 17, 2025


Choose Your Own Metaphor: Finding Your Symbol of Strength
Oh, how I loved “choose your own adventure” books when I was growing up! And, of course, as an overachiever and avid reader, I made sure...

Kristin Raack
Jun 19, 2025


Resilience: The Power to Weather Life's Storms
“I wish it need not have happened in my time,” Frodo says. “So do I,” says Gandalf, “and so do all who live to see such times. But that...

Kristin Raack
Feb 20, 2025


Walking the Line: Balancing Optimism and Pragmatism
As a nonprofit leader, you’re in the business of hope. You take care of the vulnerable. You provide food, shelter, education, health...

Kristin Raack
Jan 16, 2025


The Courage to Dream Big
A nonprofit client recently shared with me about their inspiring and audacious vision for the future. To bring this dream to life, the...

Kristin Raack
Dec 19, 2024


Restoring Trust, One Drop at a Time
“Trust is built in drops and lost in buckets.” Kevin Plank, Founder of Under Armour ® Declining Trust Distrust is rampant. The country...

Kristin Raack
Nov 21, 2024


Going for the Gold in Nonprofit Communications
Goosebumps. Misty eyes. If you see a Paralympic montage or hear an Olympic athlete's childhood story, you might get a little choked up....

Kristin Raack
Aug 16, 2024


The Superpower Every Nonprofit Needs: Listening
You are a superhero! Whether you’re a nonprofit professional or a dedicated volunteer, you show up to do the hard work of changing the...

Kristin Raack
Jun 18, 2024


Which Comes First: Major Gifts Program or Capital Campaign?
Most organizations assume that a strong major gifts program is a prerequisite for a capital campaign. After all… how can you meet your...

Kristin Raack
May 16, 2024


Weed or Flower? Fresh HR Perspective for Nonprofits
Meteorological spring is here… even if the temperatures where you live suggest otherwise. Perhaps, like me, you’ve looked in your yard...

Kristin Raack
Apr 18, 2024


Bob Dylan, Gestalt, and the Difficulty of Change
At some point, you’ve probably lamented the constant nature of change: volatile markets, evolving global conflicts, the aging process,...

Kristin Raack
Mar 21, 2024


Crock Pot vs. Pressure Cooker
I often tell folks that I take after a crock pot: I need time to let ideas simmer before I can articulate them to others in a clear and...

Kristin Raack
Jan 19, 2024


Your Part in the Story
One of my book club friends always reads the last page of the book first. Scandalous! But, I understand her desire to know how it turns...

Kristin Raack
Dec 18, 2023


Effective Governance: Keeping It Simple
Governance may be one of the most misunderstood and misused words in the nonprofit sector. It seems to cause unnecessary angst or...

Kristin Raack
Nov 16, 2023


Embracing an Abundance Mindset in Major Gifts
When I stumbled into the nonprofit sector after grad school, I had lots of misconceptions about this work—especially about major gifts....

Kristin Raack
Oct 19, 2023


A Tool for Many Projects
If you’ve been around the AltruNext community for more than a hot minute, you know that we love nimble tools—those that can be deployed...

Kristin Raack
Aug 17, 2023
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