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The Secret ✨ to More Effective Nonprofit Events
Rethinking Nonprofit Events: Start with “Why” Is your nonprofit’s calendar dotted with events—luncheons, galas, open houses, 5Ks, or house parties? For many organizations, events are an important tactic. But not every event should serve the same purpose, and not every gathering needs to be a fundraiser. The most effective organizations start by asking one simple question: Why are we hosting this event? When you get clear on the “why,” everything that follows—audience, format,

Kristin Raack
Jul 14


Two Improv Phrases That Change the Conversation
What if we began the year believing in abundance rather than scarcity? What if we felt confident that we could attract the volunteers and donors our organization requires to meet the community’s needs? What if we expected great things to happen? What if we really believed that we could improve the world? Notice what happened as you read those questions. Did you feel your shoulders relaxing? Did you feel curious? Did you find these questions opening you up to new ideas? That’s

Kristin Raack
Jan 13


Start with Why: A Guide to Meaningful Engagement
If you’ve ever spent time with a preschooler, you know the power of the question: “WHY?” For any answer you give, they’re inclined to...

Kristin Raack
Sep 24, 2025


Walk a Mile in Your Donor's Shoes
Have you ever stopped to wonder how your donors see their relationship with your organization? Spoiler : it’s often very different from...

Kristin Raack
Sep 9, 2025


Less Noise, More Impact: Communicating What Matters
I bet you know a nonprofit that constantly sends out “urgent” messages—so often that they start to sound like Chicken Little, even when...

Kristin Raack
Mar 20, 2025


Going for the Gold in Nonprofit Communications
Goosebumps. Misty eyes. If you see a Paralympic montage or hear an Olympic athlete's childhood story, you might get a little choked up....

Kristin Raack
Aug 16, 2024


The Superpower Every Nonprofit Needs: Listening
You are a superhero! Whether you’re a nonprofit professional or a dedicated volunteer, you show up to do the hard work of changing the...

Kristin Raack
Jun 18, 2024


Crock Pot vs. Pressure Cooker
I often tell folks that I take after a crock pot: I need time to let ideas simmer before I can articulate them to others in a clear and...

Kristin Raack
Jan 19, 2024


Embracing an Abundance Mindset in Major Gifts
When I stumbled into the nonprofit sector after grad school, I had lots of misconceptions about this work—especially about major gifts....

Kristin Raack
Oct 19, 2023


Tools of Persuasion - Lessons from a Fifth Grader
It’s September. Back to school time. Pumpkin spice season is just around the corner. And, for our sector, it’s time to draft our year-end...

Kristin Raack
Sep 21, 2023


Cultivating Curiosity to Thwart Confirmation Bias
Kristin Raack, Principal at AltruNext, was recently featured as a guest author about how to avoid confirmation bias. The full article was...

Kristin Raack
Nov 14, 2022


Is it the Scariest Time of the Year?
Perhaps you’re thinking that Halloween is the scariest … but I’m referring to the face-to-face philanthropic solicitations that are often...

Kristin Raack
Oct 20, 2022


Capture Your Magic: Making the Case for Support
Based on my 20+ years of experience working with small to mid-sized nonprofits, I’d estimate that three-quarters of the organizations in...

Kristin Raack
Sep 22, 2022


Be Like Reggie: Foster Authentic Community
In the busyness of nonprofit organizations, sometimes we forget what drew us to this work in the first place. We lose sight of what we...

Kristin Raack
Aug 18, 2022
The Flexible Tool Your Nonprofit Needs: How Appreciative Inquiry Helps in (Nearly) Any Situation
Grant Professionals Association - Annual Conference November 3, 2022 10:45am - 12:00pm Louisville, KY (in-person & virtual options)...

Kristin Raack
May 16, 2022


How To Invite Others to Join Your Cause
Creating Change through Invitation Nonprofit organizations possess an incredible power to connect people—not only with each other, but to...

Kristin Raack
Apr 22, 2022


Planning with Positivity: Three Reasons to Use Appreciative Inquiry
Strategic plans. Program plans. Fund development plans. Business plans. Data collection and evaluation plans. Nonprofits are always engaged in planning. Yet, all too often, we dread the planning process. Then, after countless hours of work, we put the plan on the shelf and forget about it. How can organizations engage in successful planning and avoid the common pitfalls? I’ve recently learned about a model called Appreciative Inquiry that has revolutionized my approach to or

Kristin Raack
Feb 15, 2022


Make No Small Plans!
Here in Chicago, we love Daniel Burnham, the renowned city planner who envisioned and built the 1893 World’s Fair among other notable...

Kristin Raack
Dec 14, 2021


Don't Leave Money on the Table: Maximizing Gift Matching
Are you maximizing your gift matching? Learn more about this simple way to increase your impact.

Kristin Raack
Oct 15, 2021


Unlocking the Power of a Question
Asking the RIGHT questions sometimes depends on WHY you're asking the question. Building greater awareness and intentionality into your...

Kristin Raack
Jun 9, 2021
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