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Rethinking Nonprofit Events: Start with “Why” Is your nonprofit’s calendar dotted with events—luncheons, galas, open houses, 5Ks, or house parties? For many organizations, events are an important tactic. But not every event should serve the same purpose, and not every gathering needs to be a fundraiser. The most effective organizations start by asking one simple question: Why are we hosting this event? When you get clear on the “why,” everything that follows—audience, format,