Building a Major Gifts Program: 6 Elements for Success

Foundant

Wednesday, September 20, 2023 | 9 am PT / 12 pm ET (60 minutes)

Kristin Raack partnered with Foundant to present a webinar on how nonprofits can tap into one of the highest-return fundraising opportunities: major gifts. Whether an organization defines a “major gift” as $1,000, $10,000, or $100,000, Kristin outlined how an intentional process and plan are essential for maximizing fundraising outcomes and fostering long-term sustainability.

In this session, she demystified the process of establishing or expanding a major gifts program - whether starting from scratch or seeking fresh inspiration. She shared her six critical elements for success: Purpose, People, Process, Prospects, Personalization, and Perspective.

Attendees learned how to:

• Define “major gift” for their organization

• Make the case for major gift investment to board and staff

• Build or grow a major gift program regardless of budget or staff size

• Assess their unique major gift opportunities

• Apply a planning tool to operationalize their program